更新于 4月3日

電商平臺運營總監(jiān)(京東,抖音,小紅書,得物平臺)

1.2-1.5萬
  • 東莞
  • 經(jīng)驗不限
  • 大專
  • 全職
  • 招1人

職位描述

電商平臺品類運營銷售運營策略運營
招聘職位:線上運營專員(電商平臺方向)- Tucano意大利品牌(東莞辦公室)

公司背景

我司是擁有40年歷史的意大利高端箱包與數(shù)碼配件品牌,以意式美學(xué)、品質(zhì)工藝與創(chuàng)新設(shè)計風(fēng)靡全球。東莞辦公室作為亞太區(qū)戰(zhàn)略中心,正加速布局中國電商市場,通過小紅書、得物、天貓、京東等平臺觸達(dá)年輕消費群體,推動品牌從“歐洲經(jīng)典”轉(zhuǎn)型為“全球潮流標(biāo)桿”。


職位要求
  1. 基本條件:

    • 大專及以上學(xué)歷,市場營銷、電子商務(wù)、新媒體相關(guān)專業(yè)優(yōu)先;

    • 有箱包,3C數(shù)碼或輕奢品類電商運營經(jīng)驗,有從0到1起號成功案例;

    • 熟練使用京東,抖音,小紅書,得物等賣家平臺工具。

  2. 核心能力:

    • 平臺操盤手:精通天貓/京東店鋪運營、得物潮品打法、小紅書爆款內(nèi)容策劃;

    • 投流專家:熟悉巨量千川、引力魔方等工具,能優(yōu)化ROI并控制獲客成本;

    • 趨勢洞察者:擅長通過蟬媽媽、生意參謀等工具分析數(shù)據(jù),預(yù)判產(chǎn)品趨勢;

    • 內(nèi)容創(chuàng)意派:能結(jié)合品牌調(diào)性輸出圖文/短視頻內(nèi)容,提升轉(zhuǎn)化率。

  3. 職業(yè)素養(yǎng):

    • 目標(biāo)感強,對流量與銷量有極致追求;

    • 思維靈活,能快速適應(yīng)平臺規(guī)則變化并抓住紅利;

    • 擅長跨部門協(xié)作,推動產(chǎn)品、設(shè)計與運營高效聯(lián)動。

工作職責(zé)
  1. 全平臺運營:

    • 負(fù)責(zé)旗艦店日常運營(活動策劃、頁面優(yōu)化、爆款打造);

    • 制定月度GMV目標(biāo),拆分執(zhí)行策略并監(jiān)控數(shù)據(jù)達(dá)成。

  2. 精準(zhǔn)流量獲?。?/p>

    • 主導(dǎo)廣告投放計劃,優(yōu)化關(guān)鍵詞與人群定向,提升點擊率與轉(zhuǎn)化率;

    • 聯(lián)動KOL/KOC打造爆款話題,撬動平臺自然流量推薦。

  3. 產(chǎn)品策略反哺:

    • 分析用戶評論與競品動態(tài),提煉產(chǎn)品改良建議;

    • 針對線上爆款趨勢(如極簡風(fēng)商務(wù)包、聯(lián)名款背包),推動定制化產(chǎn)品開發(fā)。

  4. 資源協(xié)同:

    • 對接公司攝影團(tuán)隊,主導(dǎo)產(chǎn)品主圖、詳情頁及短視頻視覺優(yōu)化;

    • 協(xié)調(diào)倉儲物流,確保大促期間發(fā)貨時效與售后體驗。

薪資福利
  • 薪資:底薪+ 提成;

  • 福利:五險一金


工作地點

廣東省東莞市莞太路34號

職位發(fā)布者

梁先生/人事經(jīng)理

三日內(nèi)活躍
立即溝通
公司Logo東莞托卡諾貿(mào)易有限公司
托卡諾于1985年正式創(chuàng)立,總部在意大利時尚之都-米蘭。經(jīng)過多年的發(fā)展,形成了意大利設(shè)計、意大利質(zhì)量、意大利創(chuàng)造、意大利研制、意大利創(chuàng)新、意大利風(fēng)格,這就是現(xiàn)在的托卡諾,為世界提供電腦包、電腦小配件和數(shù)碼產(chǎn)品的意大利品牌。隨著銷售額的穩(wěn)步發(fā)展,托卡諾在意大利市場確立了穩(wěn)固的領(lǐng)導(dǎo)地位,并通過與各地優(yōu)秀的經(jīng)銷商的戰(zhàn)略合作向主要的國外市場推廣托卡諾品牌,并針對相應(yīng)的美洲市場、亞洲市場及西班牙、葡萄牙市場,分別在美國、中國、西班牙設(shè)立公司。東莞托卡諾貿(mào)易有限公司(TUCANO(DONGGUAN) TRADING.,LTD)隸屬于意大利托卡諾有限公司(TUCANO S.R.L),于2007年正式成立,全面負(fù)責(zé)托卡諾品牌產(chǎn)品在亞太市場的開發(fā)。托卡諾致力于筆記本電腦包及其他數(shù)碼周邊產(chǎn)品的研發(fā)、生產(chǎn)和銷售。托卡諾所有產(chǎn)品的設(shè)計均源自意大利,高雅、時尚、適用是托卡諾產(chǎn)品最顯著的特征?!皶r尚之都”意大利賦予了托卡諾品牌底蘊,“制造之城”東莞進(jìn)一步堅實了托卡諾產(chǎn)品的品質(zhì)。我們致力于研究和發(fā)展新的設(shè)計、改善供應(yīng)鏈成本、優(yōu)化物流系統(tǒng),在中國和亞洲開發(fā)新市場。然后投資于我們的業(yè)務(wù)操作管理,以保證始終如一的質(zhì)量,增加投入,為員工提供最好的環(huán)境。托卡諾的成功歸功于對經(jīng)營戰(zhàn)略的深入探索和對創(chuàng)新孜孜不倦的追求。對于研發(fā)及創(chuàng)新的認(rèn)真態(tài)度、對于新生的高科技產(chǎn)品市場的關(guān)注及擁有一支有多年設(shè)計經(jīng)驗的團(tuán)隊,這些都是不斷地提升了托卡諾在世界上聲譽的因素。 Tucano established in 1985, Milan, Italy. Italian design, quality, creativity, research, innovation, color. For the last years this has been Tucano, the Italian brand of computer bags and accessories and digital devices appreciated worldwide. With its steadily growing sales trend, Tucano is backed by a solid and far-reaching presence in the Italian market and aims at constantly asserting its brand in the major foreign markets through strategic partnerships with the leading local distributors and through the subsidiaries Tucano USA in the United States, Tucano Dongguan in Asia, and the Madrid commercial offices for the Spanish and Portuguese markets. Tucano DongGuan Trading Co., LTD established in 2007, has own right for import and export.Our operation is accurately following the China policy, we are always commitment to create the added value to our customers, supplier chain and employees. Tucano DongGuan Trading Co., LTD is committed to research and develop new design, to improve supply-chain costs and optimize the logistic system of shipment and develop the new China and East Market, we reinvest in our operations to assure consistent quality, support growth and provide the best environment for our employees. Tucano's success has been pursued with drive, determination, intuition and a good dose of creativity. The attitude towards research and innovation, the attention to the booming market for high-tech products to which Tucano has dedicated its internal production, and the team of Italian designers have all boosted sales over the years, along with the brand's increasingly international reputation.員工福利: 5天工作制享有社保(包括養(yǎng)老、工傷、失業(yè)、住院醫(yī)療)以及住房公積金;享受法定假期,帶薪年假,婚假,產(chǎn)假等;定期調(diào)薪;豐富的團(tuán)建活動及旅游;舒適的外企辦公環(huán)境及休息間,免費飲品零食;公司根據(jù)營業(yè)狀況和雇員個人表現(xiàn)給予獎金; Employee benefits: 5 days per week Provides Social Insurance(including pension, work injury, unemployment, and hospitalization) and house funding; Statutory Holidays, paid annual leave and so on; Salary adjustment in a regular term Team Building Activity and travel Comfy working environment and free drinks and snacks Bonus depending on the achievements of the company and individual performance;
公司主頁