崗位介紹:抖音渠道直播運營,協(xié)助直播整體過程的執(zhí)行和跟進,提煉直播產(chǎn)品賣點提升直播的整體效率;監(jiān)測直播數(shù)據(jù)提升直播用戶活躍和轉(zhuǎn)化。
主要職責(zé):
1、Assist in the execution of the overall live streaming process and plan, including but not limited to live streaming scene construction, script design, etc.
協(xié)助直播整體過程和計劃的執(zhí)行,包括但不限于直播場景搭建,直播選品,直播腳本設(shè)計等。
2、Cooperate with the company team and other departments to put forward suggestions on optimizing the live streaming, enrich the scene of the live streaming, and ensure that the live streaming display content is reviewed.
與公司團隊以及其他部門協(xié)作,豐富直播間場景,跟進直播各項展示內(nèi)容完成審核。
3、Refine the selling points of the products in the live streaming and explain the content, understand the problems of users' concern and the performance of the anchors during the live streaming, and put forward optimization suggestions.
提煉直播間產(chǎn)品賣點和講解內(nèi)容,在直播過程中了解用戶關(guān)注的問題以及主播表現(xiàn),提出優(yōu)化建議。
4、Before the launch of new products or activities, conduct systematic testing with the live streaming service team to ensure that the live products and all the customer information are correct, and the overall process is smooth.
新品或活動上線前,與直播服務(wù)團隊進行系統(tǒng)的測試,確保直播商品和所有的面客信息正確無誤,整體流程暢通。
5、Monitor key data indicators and delivery data in the live streaming process, such as the number of viewers, interaction rate, conversion rate, etc., to improve the live streaming effect and ROI.
監(jiān)控直播過程中的關(guān)鍵數(shù)據(jù)指標(biāo)以及投放數(shù)據(jù),如觀看人數(shù)、互動率、轉(zhuǎn)化率等,提升直播效果和ROI。
6、Effectively worked with Operations, Legal, LP, Brand, PR, amongst other cross-teams/departments on campaign/product information download and update. Need to exhibit strong ownership and expertise as it pertains to responsible areas and projects whilst maintaining positive morale and team spirit.
與協(xié)作團隊包括運營、法務(wù)、財務(wù)、品牌及公關(guān)等高效溝通,確?;顒蛹爱a(chǎn)品信息的及時獲取或同步。需要在項目上保持很強的責(zé)任心和專業(yè)度同時保持積極的態(tài)度和團隊精神。
7、Performs other duties as assigned.
上級交辦的其他工作
任職資格:
1、Understanding on travel industry and ecommerce business operation. Douyin platform operation experience is preferred
對文旅行業(yè)趨勢或互聯(lián)網(wǎng)行業(yè)有理解,有抖音平臺運營經(jīng)驗優(yōu)先
2、Strong capability on logic and strategic thinking, good at organizing, consolidation and process controlling.
具備較強的策略思考和邏輯思維能力,有組織計劃、資源協(xié)調(diào)、流程設(shè)計和過程監(jiān)控的能力;
3、Positive mind, strong self-driving, good at planning, good content and art sense are highly preferred
正向積極的價值觀,自我驅(qū)動能力強, 優(yōu)秀的策劃能力, 良好的文字功底和審美能力優(yōu)先
4、Good at self-learning, could adapt to new quickly
學(xué)習(xí)能力強并且勤奮,能夠快速融入新行業(yè)
5、Strong communication skill on multi-function collaboration
優(yōu)秀的跨渠道跨部門溝通能力,給團隊提供及時、有效的支持,保證事務(wù)流程效率
6、Good market sensitivity and data analysis ability with innovative mindset
良好的市場敏銳度,善于發(fā)現(xiàn)好的方法并復(fù)制推廣,敢于創(chuàng)新
7、Fluent in English both speaking and writing
英文流利,具備英文商務(wù)溝通和報告撰寫能力
8、Good command of all kinds of office software
熟練掌握各種辦公軟件
9、本科及以上
Bachelor’s degree or above
市場營銷,媒介相關(guān)專業(yè)優(yōu)先
marketing, media related is preferred
10、有抖音等互聯(lián)網(wǎng)經(jīng)驗,做過頭部品牌,比如酒旅行業(yè)
實際執(zhí)行或者做過直播/短視頻的經(jīng)驗,能根據(jù)品牌調(diào)性進行實際的主導(dǎo)