Job Description
? Day-to-day marketing – Manage and execute the marketing activities of our offices in Greater China – currently Hong-Kong, Beijing and Shanghai.
? Regional Strategy – Develop and tailor marketing strategies specific to the Chinese market(s), ensuring the localization of channels, content, and campaigns for optimal audience's engagement.
? Email marketing – Send mass email campaigns for a range of products and services, to our database, using SalesForce to create audiences, build emails, and schedule campaigns.
? Social Media – Coordinate, localize and post content to our Chinese social media channels: WeChat, Red, Weibo, etc. and manage social media management agencies when necessary.
? Print & Promotional marketing – Manage the production and stock of local prints, promo items and clients' gifts.
? Exhibitions and events – Research relevant events in Mainland China and assist the Head of Events to organize.
? Digital marketing – assist the Performance team with web advertising, including Baidu, display ads, re-marketing, and analytics.
? Report local marketing activity to London
? Budget and manage the local marketing spend
? Research and source local suppliers when necessary.

Skills and experience
Must haves
? Marketing Degree or professional diploma
? Minimum of 6 years’ experience in a Marketing role in China, with a broad set of marketing channel experiences
? High proficiency in both written and spoken English and Chinese
? Experience in marketing content localization
? Experience in managing Chinese social media channels, WeChat, Red, etc.
? Experience in planning, writing and executing email campaigns, using an Email Service Provider
? Experienced in the segmentation of customer data lists
? Excellent attention to detail
? Excellent communication, analytical and problem-solving skills.
? Ability to work autonomously, and also within a team, using common sense and initiative.

Skills and experience
Preferable
? Experience working alongside sales teams
? Experience working within international B2B & B2C companies
? Experience in SalesForce – email marketing platform