KEY RESPONSIBILITIES:

§ Ensure that the BC Store activation program comes to life each season in line with the product and brand stories – includes in-store communication, events, etc.

§ Create social media content relevant and in line to the adidas brand, local key city strategy and the Originals Flagship Stores.

§ Drive the elements of community connectivity within the Key City store by networking with local Running, Training and Streetwear communities and establishing relationships with key consumers and influencers.

§ Organize and host events both in- and out-of store.

§ Be a knowledge expert on both the sports and streetwear scene and the adidas brand (past, present and future), and develop methods to share this knowledge with the other Concept store staff.

§ Serve as a cultural/sports beacon within the BC; this roll will not have a direct focus on selling product.

§ Engage and inspire the BC staffs, consumers and community on the adidas brand.

§ Work in close collaboration with brand marketing and sports marketing.

§ Responsible for On-line Sales team management.

KEY RELATIONSHIPS:

§ Local Brand and Retail Marketing for support in delivering BC marketing and activation initiatives.

§ Key City Activation for support the key city strategy and activation initiatives.

§ Local Trend Marketing for connecting to the locally relevant sports and fashion influencers.

§ Local Visual Merchandising for activation layout and merchandising.

§ Local marketing agencies and vendors for various events and activations.

§ BC Manager and other Concept Store staff.

§ Consumers.

KNOWLEDGE, SKILLS AND ABILITIES:

§ Have self-motivation and passion on social media operation,like “XHS”.

§ Creative and innovative for adidas Originals.

§ Fashionable orientation.

§ Ability to drive activation calendar and run community events.

§ Commercial orientation on activation and social media.

§ Good copywriter using the target consumer’s tone of voice.

§ Part of the city′s fashion community.

§ Connected with a large and relevant contact book of influencers.

§ Knowledge expert about the sports community, adidas brand and the respective flagship city.

§ Passion for Fashion, Lifestyle, Sports and the adidas brand and enthusiasm/energy for activation.

§ Ideas focused, complemented with organizational and project management skills.

§ Fluent in local language and proficient English.

§ Knowledgeable in MS Office, good command at PowerPoint.

INDUSTRY: Preferably in retail/apparel industry

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

§ University degree in marketing and sales or equivalent professional experience.

§ Minimum 3 years of retail and/or retail marketing experience.

§ In-store retail experience is a plus.

Experience of relevant PR / marketing / events is an advantage.