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更新于 2月11日
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IC Consumer Marketing Manager

3-3.5萬
  • 北京朝陽區(qū)
  • 經(jīng)驗不限
  • 本科
  • 全職
  • 招1人

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  • 同事很nice
  • 工作環(huán)境好
  • 氛圍活躍

職位描述

工作摘要/目的Job Summary / Purpose
  • Leverage database marketing to influence End-User/Patient/Consumers’ at the various stages of their patient life cycle. Impact consumers’ attitude and behaviour during awareness, consideration, usage and repeat purchase to fulfill marketing objective from trial to retention
  • Marketing activities roll-out plan and other product communication Online marketing activities roll-out plan and other product communication


主要職責/責任Essential Duties / Responsibilities
  • Lead and drive consumer campaign strategy and toolbox development together with global Marketing, local IC marketing and Consumer CARE team in line with CVI
  • Online marketing activities roll-out plan and other product communication
  • Potentially manage local end-User communities, networks and social media where relevant and develop CRM program & offline event accordingly.
  • Establish and manage ongoing effective internal communication (sales, marketing, RA, GA and Commercial teams) to ensure coherence in our approach to consumers (End-Users)
任職資格Job Qualifications
  • Bachelor's degree or equivalent
  • 3+ years of experience operation management, and delivering results in CRM and Program Management role
  • Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously
  • Experience interpreting data and making business recommendations
  • Data warehouse data mining skills
  • CRM marketing or club relationship management experience
  • It’s preferred to have experience in consumer goods/FMCG/infant baby goods or chronic care medical device industries
  • Strong verbal and written communication skills
  • Fluent in English and Chinese
崗位勝任力Competencies – apart from global competencies
  • Proven track record of implementing successful digital marketing and consumer campaigns using multiple channels (direct marketing, medical marketing, telemarketing, web, social media etc.)
  • Strong process and numerical skills with an analytical approach to marketing and an ability to identify and act on trends and insights. Knowledge of segmentation driven by data mining.
  • An expert at managing multiple, complex projects across different stakeholders and moving these projects forward by getting timely consensus and/or differences resolved
  • Good communicator, willingness to share knowledge and able to get buy-in quickly
  • Independent thinker and a good team player, with abilities to convince stakeholders cross-functionally and change management. Able to work independently to achieve this.
  • Good English (Written and Spoken) is a must


工作地點

東方金融中心

職位發(fā)布者

鄒悅/高級人力資源專員

剛剛活躍
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