職位描述
Job Title：CHC Essentiale brand Activator
Report To：China Essentiale Brand Zone lead
Job Description："Essentiale易善復(fù) is Liver OTC brand in China and No.2 Liver brand in global. Having entered China market for about 30 years, Essentail brand has built high awareness among HCPs (70% business from HCP).
We are looking for 1 Brand Activator who has solid experience in brand building and communicaiton, healthcare industury related will be a plus.
Key job scope:
a) Brand engagement strategy on HCP
b) Assets&Claim toolkit delvelpment
c) Contend deployment from HCP to consumer
d) Other campaign exuciton support "
"Key projects" "
1- Essentiale HCP engagement strategy and activation plan
2- Brand NPD launch activation
3- HCP/ Consumer communication toolkit "
Skills required "1. Basic knowleadge of OTC/HCP
2. Internal communicaiton skills with cross functions especailly with MA/RA
3 Project management skills
4. Good command of English and Microsoft office software"