崗位職責(zé)Responsibilities：

1. 招生策略制定與執(zhí)行：根據(jù)幼兒園發(fā)展目標(biāo)，制定年度、季度招生計劃，包括市場調(diào)研、目標(biāo)客戶分析、推廣活動設(shè)計等。策劃并組織各類招生宣傳活動，如開放日、親子活動、線上講座等，有效達(dá)成招生目標(biāo)。

2. 數(shù)據(jù)分析與評估：定期收集并分析招生數(shù)據(jù)，包括報名量、轉(zhuǎn)化率、家長反饋等，為招生策略調(diào)整提供依據(jù)；評估招生活動效果，不斷優(yōu)化招生流程與策略，提高招生效率與質(zhì)量。

3. 制定和實(shí)施市場策略：推動組織內(nèi)部和外部市場工作，開發(fā)優(yōu)質(zhì)內(nèi)容，提升內(nèi)容創(chuàng)作標(biāo)準(zhǔn)，突出各幼兒園的特色，做好差異化宣傳，提升幼兒園知名度和行業(yè)影響力。探索和創(chuàng)新線上線下平臺和渠道（包括社交及媒體平臺），提升咨詢轉(zhuǎn)化率。

4. 發(fā)展和維護(hù)媒體關(guān)系及商業(yè)伙伴關(guān)系：與各幼兒園領(lǐng)導(dǎo)團(tuán)隊及其他關(guān)鍵部門密切合作，確保營銷策略有效實(shí)施。與品牌和傳播部門緊密合作，確保營銷策略與公司整體戰(zhàn)略一致。

5. 團(tuán)隊管理與培訓(xùn)：領(lǐng)導(dǎo)招生市場團(tuán)隊，確保團(tuán)隊目標(biāo)一致，高效協(xié)作；定期組織團(tuán)隊培訓(xùn)，提升團(tuán)隊成員的專業(yè)知識、溝通技巧及服務(wù)意識。

6. 參與并協(xié)助年度大型活動的籌備、宣傳物料制作及現(xiàn)場執(zhí)行。

7 完成領(lǐng)導(dǎo)團(tuán)隊安排的其他任務(wù)。

1. Admissions Strategy Development and Execution

Develop annual and quarterly admissions plans based on the kindergarten’s
growth objectives, including market research, target customer analysis, and
promotional activity design. Plan and organize various admissions promotional
events such as open days, parent-child activities, and online seminars to
effectively achieve enrollment targets.

2. Data Analysis and Evaluation

Regularly collect and analyze admissions data, including application
volume, conversion rates, and parental feedback, to inform adjustments to
admissions strategies. Assess the effectiveness of admissions activities, continuously optimizing the admissions process and strategies to enhance efficiency and quality.

3. Marketing Strategy Development and Implementation

Drive both internal and external marketing initiatives, develop high-quality content, and elevate content creation standards to highlight each kindergarten’s unique strengths. Implement differentiated marketing strategies to enhance brand awareness and industry influence. Explore and innovate online and offline platforms and channels (including social media and media platforms) to improve inquiry conversion rates.

4. Media and Business Partnership Development

Collaborate closely with kindergarten leadership teams and key departments to ensure effective execution of marketing strategies. Work in coordination with branding and communications teams to align marketing strategies with the overall company strategy.

5. Team Management and Training

Lead the admissions and marketing team to ensure alignment on goals and
efficient collaboration. Organize regular training sessions to enhance team members’ professional knowledge, communication skills, and service awareness.

6. Support for Major Annual Events

Participate in and assist with the planning, production of promotional materials, and on-site execution of major annual events.

7. Other Responsibilities

Complete other tasks as assigned by the leadership team.

任職資格Qualifications:

1. 本科及以上學(xué)歷，市場營銷、廣告、新聞、傳播或相關(guān)專業(yè)。

2. 五年以上國際教育領(lǐng)域市場營銷、傳播和招生經(jīng)驗(yàn)，有高端國際幼兒園經(jīng)驗(yàn)者優(yōu)先考慮。

3. 了解國內(nèi)和北京地區(qū)國際幼兒園的宏觀和微觀市場環(huán)境。

4. 扎實(shí)的國際教育領(lǐng)域市場營銷與招生經(jīng)驗(yàn)，熟悉最新的溝通平臺和渠道，包括中國和海外的數(shù)字和社交媒體。

5. 高度積極進(jìn)取，能夠迅速調(diào)整優(yōu)先級并改變方向。優(yōu)秀的溝通和人際交往技能，包括出色的中英文書面和口頭溝通能力。

6. 強(qiáng)大的業(yè)務(wù)開發(fā)技能，能夠設(shè)定高目標(biāo)并實(shí)現(xiàn)最終結(jié)果。善于分析和處理招生跟蹤、招生預(yù)測和管理報告的數(shù)字和數(shù)據(jù)。

7. 具有強(qiáng)大的領(lǐng)導(dǎo)力，富有創(chuàng)意的營銷理念，并了解當(dāng)?shù)厥袌鲒厔?。充滿活力、組織性強(qiáng)、靈活、善于團(tuán)隊合作。

1. Bachelor's degree or higher in Marketing, Advertising, Journalism,
Communications, or a related field.

2. At least five years of experience in marketing, communications, and
admissions within the international education sector. Experience in high-end
international kindergartens is preferred.

3. Strong understanding of both the macro and micro market environment of
international kindergartens in China, particularly in Beijing.

4. Solid experience in marketing and admissions within the international
education field, with familiarity with the latest communication platforms and
channels, including digital and social media in both China and overseas.

5. Highly proactive and results-driven, with the ability to quickly
adjust priorities and adapt to changes. Excellent communication and
interpersonal skills, with outstanding written and verbal proficiency in both
Chinese and English.

6. Strong business development skills, capable of setting ambitious goals
and achieving tangible results. Skilled in analyzing and managing admissions
tracking, enrollment forecasting, and reporting data.

7. Demonstrated leadership abilities, a creative marketing mindset, and a
deep understanding of local market trends. Energetic, well-organized,
adaptable, and a strong team player.